Cogitatio 53 – Boeing’s Strategic Impasse
Honestly, The NMA go/no go story is beginning to look like the Zoom meeting platform. You just can’t wait to get rid of it. The issue for Seattle continues to center around the necessity to “protect and preserve”.
Situation Analysis
Market needs and conditions have changed, and are challenging over the next 2-4 years. Boeing has fallen behind Airbus in narrowbody market share, which was already dropping before the 737 MAX grounding. Airbus now holds a 65%-35% lead in narrow-body backlog, a position that is increasingly worrisome to Boeing management and its shareholders.