AIR103: Looking Forward to Better Days

The world, and our aging United States appear to be under the influence of the “System of Doctor Tarr and Professor Fether” lately (aka the system of soothing – check your Edgar Allan Poe for an explanation). In between multiple customer engagements, our team sat down “virtually” last week to discuss the evolving crisis and attempt at striking a more positive and forward thinking tone about what lies ahead (yes, the Earth and the Sun do indeed continue their gentle cosmic dance and, as we like to say it often, “this too shall pass”).

Cogitatio 38: Boeing’s Lost Supplier Management Decade

“PFS v4” has landed, it is called Boeing Premier Bidder.

While the rationale behind PFS was driven by a combination of circumstances and necessary reset of the relation between Boeing and its supply chain, we view the Boeing Premier Bidder programme more as an evolutionary development of the incessant, reactive and unfocused supplier management approach from Seattle since 2013.

Boeing supplier management seems to lack consistency, and has mostly been driven by

AIR102: Business Aviation to 2030 – Part 1: Business and Personal Jets

This week’s note looks at the business aviation outlook to 2030. We have often connected the health of the business aviation market with other variables such as financial markets performance and corporate profits. Historically, there has indeed been a very strong correlation between aircraft orders and financial trends. However, the financial crisis of 2009 proved that this trend no longer applied…

AIR100 – Airbus: Difficult two years ahead but strong recovery likely from 2023

Airbus has announced significant cuts to several of its operations on 30 June , primarily in Europe for a total of nearly 18,000 jobs (including ADS), including 1,300 positions worldwide. This roughly matches Boeing and is in line with the severe contraction associated with the collapse of air traffic demand due to the current COVID pandemic.

Airbus also has other urgent issues to address, these are different from Boeing’s dire situation but those will need prudent responses if needed. While Boeing is currently severely impacted by the aftermath of its 787 and KC-46 development mismanagement and the current MAX regulatory and technical crisis, Airbus is faced with existing and potential challenges that will sequence themselves over a period of 15 years, and that may alter the course of the enterprise with varying degrees of severity.

Cogitatio 37 – Boeing’s most critical next eight months

It is unquestionable that the commercial aerospace industry is facing a near term existential crisis. While the situation at aircraft OEMs is daunting, Boeing is faced with challenges that currently gives Chicago absolutely zero margin for error. In the event of another delay or setback(s) for the airline industry, we believe that Boeing will be faced with few options but to contemplate Chapter 11.

Cogitatio 36 – Wipe Out

Massive Reset

We will be releasing a lengthy notes about OEMs and Suppliers strategic options tomorrow. In the meantime, here is another update to 2030 as to the likely impact of the COVID crisis on the entire aerospace and defense segments. This is a snapshot of the current situation as of May 2020 and the segment that may get impacted further as the crisis evolves in other parts of the world.

Cogitatio 35 – A future to the MAX

And the topic goes on… We have amply covered the MAX crisis over the past 24 months but perhaps need now to recalibrate our position as the market environment will profoundly alter competitive dynamics in the next 3-5 years.

The events of the past 24 months have indeed pushed the 737 MAX into a downward spiral. Two accidents, resulting civil and criminal lawsuits, and a regular stream of technical flaws, mismanagement…

AIR98 – A new strategic roadmap for Boeing – no NMA in the 2020s

The results are in, and as expected. The COVID crisis will be felt until the early 2030s and both Airbus and Boeing are at a critical juncture of their history.

The questions are now relatively simple: what market environment is to be expected in the next decade? What will be the impact on the competitive environment and finally what strategic direction should the industry adopt to adapt and grow in a scorched commercial market landscape.

Boeing’s peak valuation stood once at $250B,

Cogitatio33 – Lessons Learned So Far

The COVID-19 White Swan is a cataclysmic disruptor for the global economy and our societies. The human impact will be catastrophic, and it will likely take years to precisely understand the root cause of the disease, its epidemiology and the changes needed to more effectively tackle the next event for mankind.

Devin Lidell, Principal Futurist at TEAGUE said it best in a recent insight that we highly recommend: “so the days of system shock followed by collective amnesia will need to end . The realities of a post-COVID-19 world will pose new challenges to cities and transportation systems in particular”

So, three months into this crisis, what are some of the preliminary lessons learned?

1) We saw it coming but we completely failed to estimate the velocity of the societal and financial freefall.

While January confirmed the possibility of COVID-19 eventually making landfall outside of China, our perspective and framing of a potential response to the epidemic (at the time) was entirely based on still incomplete information

AIR95 – The Day After

Let us be clear – the disruption and shock to the global system are massive,  but there will be a day after, and it is how this day is carefully and resolutely managed that will define the shape of recovery, our societies, and international relations for the next fifty years.  Therefore,  it must be done right and this day after is possibly as, if not more, important as the management of the current sanitary crisis.  History is full of examples of crisis exit mismanagement that led to even worse outcomes.

AIR94 – Lessons from Desert Storm for COMAC and China.

On a scale of 1 to 10, the title of this short note may lead to reasonable confusion in the mind of the AIR research customer and probably deserves a 9 for not making any sense whatsoever. It is no accident however. No, the recent PNAA conference has not permanently damaged the mind of this analyst (it was a close call), but one of the panels that we contributed to triggered additional thinking that perhaps is worth of this exercise in extrapolation.

Our panel was titled “the swinging pendulum: trade and protectionism.” Although we continue to disagree with co-panelist Richard Aboulafia (not the first time, not the last time) on the current issues affecting the Chinese economy, we wholeheartedly agreed with Ron Epstein’s comments “You see two spheres of technology and two areas of economic development; so you have a major trading partner who is also a security

https://airdsa.com/wp-content/uploads/2019/05/Cogitatio10.jpg

AIR93 – Combat Aircraft Market to 2039

This report is part of the Forecast Series available to our research customers until May.   This new format will provide you with unique market data customization capabilities.

This can be viewed in full screen by clicking on the bottom right corner double arrow.

Part two of this report will look at suppliers and systems.  Commercial markets forecast will be updated this month and in April. 

error: AIR Intelligence LLC - Copyright 2016-2024 All Rights Reserved